When you see a BMW driving down the road, you never just go "Meh". No, you cease what you happen to be carrying out and you watch it pass on by. You watch the sunlight glisten off the blue and white logo, you stare into your reflection on the paint, you attempt to catch a glimpse of the particular person driving it and then you attempt to think about oneself in the seat. When BMW automobiles pass by, it really is like producing eye make contact with with a quite lovely lady for the briefest of moments.
It is the whisper quiet engines mixed with the gorgeous bodies and the reputation these vehicles have as getting some of the most reputable higher efficiency cars on the road.
Exactly where does this all come from? Men and women do not make some of the globe's best vehicles on accident do they? In fact, no they do not. BMW has a extended history of producing these automobiles, and it all goes back to their...
BMW Philosophy
What a lot of never know is that BMW started as a manufacturer of airplane components and engines. Now, if you are creating vehicles, you can go ahead and make one that breaks down each now and then. That is what vehicles are supposed to do, correct? So several car producers, not to name names, but you can guess who, will Truly make vehicles understanding that they have a significant defect, some thing that will assure issues for the driver and their engineer some years down the line.
This does not fly in the planet of airplanes. If your airplane engines are not produced to really higher requirements, if you make them with the words "planned obsolescence" in thoughts, you are going to wind up with a lawsuit on your hands, and most likely an end to your days as a CEO of a effective manufacturer.
BMW went via trial by fire producing some of the very best and most effective airplane components and engines accessible, and they care this philosophy more than to their vehicles: Make vehicles that are trustworthy, cars that are potent, and goods that combine type and function.
This philosophy tends to make sense. Trustworthy vehicles are not attractive and you extremely have to convince the purchaser that they are fantastic rides, but gorgeous vehicles promote themselves.
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